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Selena Gomez's Rare Beauty gives 1% of sales to mental health; what is the fund and how does it work? - The Economic Times
Selena Gomez's Rare Beauty launched in 2020 alongside the fund. The initiative set a goal of mobilising $100 million over 10 years to support youth mental health. The model works in a very simple way. A portion of the brand's sales supports the fund. Meanwhile, donations from individuals, foundations and corporate partners provide additional funding.
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