This multidisciplinary text is a comprehensive introduction to the central themes and background of the modern Games.The text considers a range of topics including: the ancient Olympicsthe modern revival of the nineteenth century the development of the Games throughout the twentieth century. the media and the OlympicsOlympic marketing and sponsorship.Complemented by a dedicated website offering access to unique archive and other document sources, this book brings its audience the best Olympic educational expertise available. Read more XRay Not Enabled ISBN13 978-1134281503 Edition 1st Language English File size 10.0 MB Page Flip Enabled Publisher Routledge Word Wise Enabled Print length 231 pages Accessibility Learn more Part of series Student Sport Studies Publication date November 10, 2004 Enhanced typesetting Enabled