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More Than Half of Gen Z Users Cancel and Renew Streaming Services for a Single Title, Won’t Purchase Full-Price Video Games, New Study Finds

A study has found that more than half of Gen Z cancels and renews streaming subscriptions based on the availability of one TV series or film.

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https://www.independent.co.uk/news/world/americas/gen-z-streaming-services-subscriptions-b2972658.html

More than half of Gen Z users renew and cancel streaming services just for one title: study | The Independent

https://www.independent.co.uk/news/world/americas/gen-z-streaming-services-subscriptions-b2972658.html
https://fortune.com/2026/05/07/gen-z-streaming-model-media-consumption/

Gen Z just broke the streaming model: A majority subscribe, binge, and cancel over and over, study finds | Fortune

https://fortune.com/2026/05/07/gen-z-streaming-model-media-consumption/