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BBC v ITV: who won the UK’s battle of the World Cup 2026 broadcasters? | World Cup 2026 | The Guardian
Danny Murphy’s decision to start talking about his deceased cat will haunt the rest of his career while Christina Unkel’s referee analysis was no-nonsense and to the point
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BBC defeats ITV again in World Cup final viewing figures | BBC | The Guardian
https://www.theguardian.com/media/2026/jul/20/bbc-defeats-itv-world-cup-final-viewing-figures
BBC turns to 'family-friendly' fixtures as ITV winning World Cup rating battle
https://inews.co.uk/culture/television/bbc-turns-family-friendly-fixtures-itv-winning-world-cup-rating-battle-4611612
BBC dominates ITV in World Cup final viewing figures battle | The Independent
https://www.independent.co.uk/sport/football/world-cup-final-bbc-itv-viewing-figures-b3018204.htmlThe French aristocrat and the all-American idiot: Henry v Lalas is the World Cup’s most compelling battle | World Cup 2026 | The Guardian
https://www.theguardian.com/football/2026/jun/21/thierry-henry-alexi-lalas-fox-world-cup
Battle of the Broadcasters: Which channel will you watch the World Cup final on? BBC and ITV are set to go head-to-head for one final time as Spain take on Argentina | Daily Mail Online
https://www.dailymail.com/sport/football/article-15982959/World-Cup-final-BBC-ITV-set-head-head-one-final-time-US.html