What prompted Rajesh Dogra to move from financial services to the Tata Group? Air India's Chief Customer Experience Officer recalls how India's National e-Governance Plan opened up new opportunities to transform public services through technology. Drawing on his experience in financial services and government projects, Dogra explains why he saw the country's digitisation push as the beginning of a new era and decided to take on a fresh challenge at TCS. He also reflects on his transition into the Tata ecosystem and why its modern systems, processes and decision-making culture felt familiar.