Under the agreement, Perplexity will pay $400 million to put its AI “answer engine” inside Snapchat starting in early 2026. Snap notes that users will still have the ability to talk with its My AI chatbot, adding that it will also use messages to Perplexity for “personalization.” [Link: Snap and Perplexity Partner to Bring Conversational AI Search to Snapchat | https://investor.snap.com/news/news-details/2025/Snap-and-Perplexity-Partner-to-Bring-Conversational-AI-Search-to-Snapchat/default.aspx | Snap]