Platforms changed the rules of journalism — and now generative AI is changing them again. As chatbots and AI agents move between publishers and audiences, news organizations must develop new strategies, build different relationships with their audiences, and redefine their core competencies. At this year's MediaTech Hub Conference, MIZ Babelsberg is once again organizing the "Journalism & MediaTech" track. How can journalism remain independent, relevant, and trusted in a media environment increasingly shaped by algorithms, AI systems, and powerful technology companies? This is what we want to discuss with leading experts in AI, journalism, and media during our keynote and panel discussion at the #MTHCON26.