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The creator economy is headed for $500 billion, so why do their fans feel like a prison? | Fortune

NYU's study of 54 top creators finds a psychological toll researchers call "audience entanglement." One creator said she'd "rather die" than keep going.

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https://fortune.com/2026/08/11/steve-and-connie-ballmer-are-splitting-their-8-billion-philanthropy-into-three-so-the-people-closest-to-the-work-can-decide-how-the-money-is-spent/

Steve and Connie Ballmer are splitting their $8 billion philanthropy in three so the people closest to the work can decide how the money is spent | Fortune

https://fortune.com/2026/08/11/steve-and-connie-ballmer-are-splitting-their-8-billion-philanthropy-into-three-so-the-people-closest-to-the-work-can-decide-how-the-money-is-spent/