The President of the Advertising Association of Ghana (AAG), Andrew Ackah, says artificial intelligence cannot replace the human creativity, emotion, and personal connection needed to produce impactful advertising. He said that while AI was becoming an increasingly important tool for creative professionals, advertisers must ensure that technology complements rather than replaces the human element in their work. Mr Ackah made the remarks at the 18th Gong Gong Awards held at the Labadi Beach Hotel in Accra under the theme “The Creative Convergence: AI and Human Craft in Advertising.” Mr Ackah said advertising professionals should not view AI as a competitor but as a tool that can support the creative process.