There was a time when many people in Ghana's beverage industry barely took Kasapreko seriously. When I joined Accra Brewery in 1997, Kasapreko was regarded as a small local player with modest ambitions and rudimentary operations. In many retail outlets, if a brewery sales representative arrived while a Kasapreko representative was already there, the outlet owner often gave priority to the brewery representative. Such was the hierarchy of the day.