The US Open’s influencer problem is exploding after a bizarre moment during Naomi Osaka’s match saw chair umpire Kader Nouni step in over distracting content creation on Monday. A viral ring-light video and luxury-suite filming have sparked backlash from tennis fans, while Jessica Pegula called selfie-light antics disrespectful to players. With the USTA issuing nearly 100 creator credentials this year, the debate is growing: has the US Open become more about influencers, social media and viral content than tennis?