OVER the years, I have met many people who entered the stock market with the same objective: to make money. Some wanted to invest for retirement, some wanted to trade for extra income, while others simply wanted to try because their friends were already buying stocks. Their reasons may differ, but the excitement is usually the same. There is always that hope that the stock they buy will go up, that the timing will be right, and that the market will reward them for taking the risk.