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Finance Minister Nirmala Sitharaman urges PSBs to sharpen youth outreach, build ahead of demand - The Economic Times
Finance Minister Nirmala Sitharaman urged public sector banks to attract young customers. She suggested a focused 'Banking for Youth' campaign starting October 2. Banks must also improve priority sector lending quality and reach. Credit for farmers and MSMEs remains a government priority. Financing strategies must adapt to local agricultural conditions.
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FM Sitharaman urges PSBs to be 'cool' for young customers; asks to launch month-long youth campaign - The Economic Times Video | ET Now
https://economictimes.indiatimes.com/industry/banking/finance/banking/fm-sitharaman-urges-psbs-to-be-cool-for-young-customers-asks-to-launch-month-long-youth-campaign/videoshow/133337033.cms
Nirmala Sitharaman Urges PSBs To Launch ‘Banking For Youth’ Campaign From October 2
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https://economictimes.indiatimes.com/industry/banking/finance/banking/public-sector-banks-have-considerable-strength-says-fm-sitharaman-asks-them-to-use-it-with-greater-ambition/articleshow/133323199.cms
FM Sitharaman asks public sector banks to shake off ‘government bank’ image, target youth | Mint
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https://economictimes.indiatimes.com/industry/banking/finance/banking/sitharaman-asks-public-sector-banks-to-get-cool-for-gen-z-with-free-courses-vouchers/articleshow/133337154.cms