Southwest ditched free bags and MGM added all-inclusive perks: how the travel industry is reinventing itself to survive

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https://fortune.com/2026/06/02/southwest-airlines-mgm-resorts-company-change-business-success-adapting-to-consumers-travel-industry/

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Southwest ditched free bags and MGM added all-inclusive perks: how the travel industry is reinventing itself to survive | Fortune

Executives at Southwest and MGM say reinvention—not tradition—is becoming essential as travelers grow more price-conscious and industry pressures mount.

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Southwest ditched free bags and MGM added all-inclusive perks: how the travel industry is reinventing itself to survive | Fortune