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Only L’Oreal Paris, the inventor of permanent hair color, could reinvent it. Introducing Colorsonic, the next generation of at-home hair color, the best color of your life at the press of a button. How it works: Pick your shade, pop it in the device, & press for color. Colorsonic makes hair coloring easier by automatically mixing and depositing formula right at the root to deliver long-lasting salon inspired hair color at home. The device parts and saturates every hair strand and distributes color evenly, even in hard-to-reach areas. The multi-use hair color cartridge delivers up to 3 applications per cartridge (3 root touch ups or 1 full head application). What you don’t use, you can save for the next time. Pick, Pop, Press: L'Oreal's Colorsonic hair dye device makes coloring your hair as easy as brushing. Just pick your L’Oreal Paris hair color cartridge, pop it in the device (sold separately), and press to apply rich, permanent hair dye in minutes Brilliant Permanent Hair Color: Choose from 22 expertly crafted, vibrant shades. Our easy, no mix application delivers 100% gray coverage with high-shine, long-lasting color hair dye results Multi-Use Color Cartridge: Each hair coloring cartridge gives up to 3 uses—perfect for 3 rounds of hair root touch up or one full-head hair coloring. Use, reuse, retouch Modern Formula for All Hair Types: This hair color is formulated without Ammonia, Silicones, Parabens, SLS, SLES and Phthalates. Trusted hair coloring formula tested on all types, lengths and textures Fast, Mistake-Free Hair Coloring at Home: Apply color in just 5 minutes with a hair dye device that automatically mixes color, parts hair and saturates strands evenly. A hair coloring kit for the best color of your life at the press of a button UPC 071249675014 ASIN B0FKNHDKJ7 Color 5 Medium Natural Brown Set Name Colorsonic Hair Type All Item Form Liquid Brand Name L'Oreal Paris Unit Count 1.0 Count Item Weight 8.1 Ounces Manufacturer L'Oreal Paris Model Number 0071249675014 Container Type Box Full Cure Time 5 Minutes Number of Items 1 Product Benefits Hair Coloring Material Features Gentle Material Type Free Ammonia Free, Paraben Free, Phthalate Free, Silicone Free Suitable Hair Color Medium Brown Hair Color Permanence Permanent Manufacturer Part Number 0071249675014 Recommended Uses For Product Hair Coloring, Root Touch-Up, Full-Head Coloring