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India is consumer giant Unilever's blueprint for emerging-market growth: CEO - The Economic Times
Unilever views India as its emerging market growth blueprint, anticipating significant expansion. The company is allocating substantial acquisition funds to build premium brands in India. Structural shifts like Gen Z and digitisation are transforming the Indian consumer landscape. Unilever leverages granular market understanding for distribution and marketing strategies. Inflation presents a challenge, which the company plans to manage through pricing and brand portfolio.
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