Biswa Bangla stores set for ‘Paschim Banga’ rebranding | Kolkata News - The Times of India
Kolkata: The state’s iconic souvenir outlets, Biswa Bangla stores, a flagship initiative of the erstwhile Trinamool Congress dispensation, is set for a rebranding under the BJP govt. The administration is planning to replace the words ‘Biswa Bangla’ with ‘Paschim Banga’ and a new logo is expected to be released within weeks, sources said.