From kanwars to commerce: Sawan's pop-up economy

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https://economictimes.indiatimes.com/opinion/just-in-jest/from-kanwars-to-commerce-sawans-pop-up-economy/articleshow/133039923.cms

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From kanwars to commerce: Sawan's pop-up economy - The Economic Times

The Sawan kanwariya pilgrimage presents an untapped business model for seasonal commerce. Highways can transform into commercial runways for pilgrim-focused enterprises. Pop-up stalls could offer premium Ganga jal and branded merchandise. Corporate sponsors might integrate logos on kanwars and offer transport services. This fusion of faith and finance could become India's newest seasonal industry.

From empty treasury to Rs 36 lakh crore economy, UP no longer a bimaru state: CM Yogi Adityanath at TOI Conclave | Lucknow News - The Times of India

https://timesofindia.indiatimes.com/city/lucknow/from-empty-treasury-to-rs-36-lakh-crore-economy-up-no-longer-a-bimaru-state-cm-yogi-adityanath-at-toi-conclave/articleshow/131085377.cms

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From kanwars to commerce: Sawan's pop-up economy - The Economic Times

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From empty treasury to Rs 36 lakh crore economy, UP no longer a bimaru state: CM Yogi Adityanath at TOI Conclave | Lucknow News - The Times of India