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Marketing for the game will spin up this summer, and the company won’t share a price as part of its earnings announcements today, Take-Two CEO Strauss Zelnick told Variety. Zelnick told Bloomberg that preorders should begin alongside marketing. To both, Zelnick indicated that the game is indeed coming out on November 19th, which was a delay from May 26th (which itself was a delay). [Link: ‘GTA 6’ Price Still Not Revealed, but Take-Two Chief Says Rockstar on Track to Begin Marketing This Summer | https://variety.com/2026/gaming/news/gta-5-no-delay-price-marketing-summer-1236755303/ | Variety]