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Airtel says prepaid plan tweaks are only a trial, calls for industry-wide shift in data pricing to lift ARPU - The Economic Times
Bharti Airtel has told analysts that its prepaid plan changes were an experiment to raise average revenue per user, not a structural pricing fix. MD Shashwat Sharma said sustained ARPU growth would require users to pay more in proportion to data consumption, arguing that India's telecom sector underprices heavy usage.
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Airtel ARPU will cross Rs 300 very soon, need to upgrade customers, says CEO Shashwat Sharma - The Economic Times
https://economictimes.indiatimes.com/industry/telecom/telecom-news/airtel-arpu-will-cross-rs-300-very-soon-need-to-upgrade-customers-says-ceo-shashwat-sharma/articleshow/134841193.cms
Airtel Brings Back ₹299 Prepaid Plan As Customer Additions Slow
https://www.freepressjournal.in/business/airtel-brings-back-299-prepaid-plan-as-customer-additions-slowBharti Airtel launches voice-only prepaid plans starting at Rs 185 after TRAI's mandate - The Economic Times
https://economictimes.indiatimes.com/industry/telecom/telecom-news/bharti-airtel-launches-voice-only-prepaid-plans-starting-at-rs-185-after-trais-mandate/articleshow/135031367.cms