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Rosematta rice, also known as Kerala Matta or Palakkadan Matta, is a parboiled, red-brown rice variety grown in the Palakkad district of Kerala, India, known for its nutty flavor, robust texture, and high nutritional value. It has a distinctive reddish-brown hue that comes from the nutritious outer bran layer, which is retained even after milling. MATTA (ROSE MATTA) RICE 10 LBS (PACK OF 1),10 LBS X 1 BAG (TOTAL 10 LBS) Color: Distinctive reddish-brown hue due to the retained outer bran layer. Flavor: Robust, earthy, and nutty flavor profile. Cooking: Requires a longer cooking time and extra water compared to white rice. Uses: Commonly used in traditional South Indian dishes like idlis, dosas, and rice-based meals. Texture: Slightly coarse and firm texture, even after cooking. ASIN B08LNGQQV2 Size 160 Ounces Cuisine Indian Specialty vegetarian Brand Name SHASTHA FOODS Unit Count 160.0 Ounce Item Weight 10 Pounds Manufacturer SHASTHA FOODS Serving Range 160 servings Coin Variety 1 Parboiled Rice Container Type Bag Number of Items 1 Item Package Weight 4.58 Kilograms Item Package Quantity 1