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Tata Motors rethinks its premium EV playbook - The Economic Times
Tata Motors has revamped its premium EV brand, Avinya, by shifting from its original platform plans to leveraging partnerships and ready-made architectures. This strategic pivot aims to accelerate the launch of its luxury EVs, with the first model slated for a 2027 India rollout, utilizing the Freelander platform from Chery Jaguar Land Rover.
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