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Some small organisations who want to register metadata for their research and participate in Crossref but are not able to join directly due to financial, administrative, or technical barriers. Our Sponsors program has grown over the last decade and has now become the primary route to membership for emerging markets and small or academic-adjacent publishing operations. More members now join Crossref via a Sponsor than directly. So Sponsors are important partner organisations in helping to scale to meet the growing demand of new members.