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Healthier versions of traditional sweets, such as protein-rich laddoos and sugar-free gulab jamuns, are gaining popularity. Consumers now prefer sweets that combine health benefits with indulgence during celebrations. Major brands like Haldiram's and Amul are adapting to this trend by offering guilt-free options. Online sales of date-sweetened and sugar-free mithais have seen significant growth recently. This shift reflects a broader change in consumer preferences as festive seasons approach.