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https://www.livemint.com/news/india/ad-breaks-to-get-longer-centre-scraps-20-year-old-12-minute-cap-on-tv-what-does-it-mean-for-viewers-11786722555520.html

Ad breaks to get longer: Centre scraps 20-year-old 12-minute cap on TV — What does it mean for viewers? | Today News

The I&B Ministry argued that the television landscape has evolved so drastically that the 2006 rule is simply obsolete.

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