Similarweb says it can track conversational AI ads. | The Verge
The new AI Ads tracking data set for ChatGPT and Google’s AI Mode and AI Overviews pulls insights from anonymized web usage data provided by a panel of Similarweb users, instead of relying on synthetic prompts. Similarweb reports that 26 percent of ChatGPT responses and nearly 30 percent of ad-eligible Google AI Mode queries include a sponsored ad.
[Link: Similarweb Unlocks the Black Box of AI Ad Placements Across ChatGPT, Google AI Overviews, and AI Mode | https://www.businesswire.com/news/home/20260818652197/en/Similarweb-Unlocks-the-Black-Box-of-AI-Ad-Placements-Across-ChatGPT-Google-AI-Overviews-and-AI-Mode | Business Wire]