Login

Discussions on the appeal of news content to “younger generations” proceed relentlessly as media content continues to diversify. Reports on current events are now available on a multitude of outlets and platforms, all the while, business models of media companies, long penetrated by market logics of profit-making, try to adapt to changing circumstances. In this context, the “newsfluencer” emerged, hybridizing the social media influencer culture and monetizing practices, with journalistic work. This shift is taken up by media scholar Edward Hurcombe in his 2025 article Conceptualising the “Newsfluencer”: Intersecting Trajectories. Hurcombe focuses precisely on these hybrid figures and proposes a