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Extreme heat creates new winners in India’s FMCG basket - The Economic Times
Indian households faced increased summer expenses, affecting grocery budgets significantly. Chocolate and dairy consumption declined while hydration products saw higher demand. FMCG companies reported shifts in sales, with glucose and juices performing well. Peak-risk households showed a greater need for summer-adapted products. Brands must adapt portfolios to meet evolving consumer needs during extreme heat.
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