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We have heard it a thousand times: you are what you believe. You don’t get what you really ‘want’, but what you believe in. From movie stars to billionaires, everyone has raved about this idea. It may sound like a motivational quote at first, but that is actually the truth. Psychologists and neuroscientists agree with the idea, and a growing body of scientific research shows how belief systems shape perception, behaviour, and outcomes. Let’s take a look.