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Arizona State has a degree for that. According to the description of the “Content Creation” program: > The Bachelor of Arts program in content creation prepares you to become an influencer and strategic storyteller who thrives in the rapidly evolving creator economy. Program coursework emphasizes content planning, video and podcast production, global perspectives and personal branding. [Link: Content Creation | https://degrees.apps.asu.edu/bachelors/major/ASU00/CSCCBA/content-creation | Arizona State University]