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CAIT Welcomes New E-Commerce Rules, Seeks Tougher Action Against Predatory Pricing And Search Manipulation
CAIT welcomed the Consumer Protection (E-Commerce) Amendment Rules, 2026, while seeking stricter action against predatory pricing, search manipulation and seller preferences on platforms. The rules, effective from January 1, 2027, mandate transparency in sponsored listings, discounts and dark-pattern safeguards.
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