Blue Diamond Turns to Protein, Young Shoppers and Julianne Hough to Reignite Almond Milk Category

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https://www.chiefmarketer.com/blue-diamond-turns-to-protein-young-shoppers-and-julianne-hough-to-reignite-almond-milk-category/

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Blue Diamond Turns to Protein, Young Shoppers and Julianne Hough to Reignite Almond Milk Category - Chief Marketer

Almond milk brand Blue Diamond launched two new products, and after hitting 30% distribution and a 30% repeat purchase rate, it is now investing in a brand awareness campaign with "Dancing With the Stars" alum Julianne Hough.

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Blue Diamond Turns to Protein, Young Shoppers and Julianne Hough to Reignite Almond Milk Category - Chief Marketer