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Colleges bet on 'influencer' majors; critics ain't happy - The Economic Times

Arizona State University launched a new bachelor's degree in content creation, sparking debate. Many universities are now offering similar programs to attract students seeking new careers. Content creation is a time-consuming and labour-intensive job, often with low initial pay. While the creator economy is growing, most revenue does not go to individual creators.

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https://www.independent.co.uk/bulletin/news/influencer-content-creator-undergrad-major-b3033327.html

Universities are betting big on content creator majors but critics have concerns | The Independent

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An 'influencer' degree? Colleges bet on content creator major as critics question its value

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Universities are offering ‘influencer’ degrees through journalism schools. Reactions have been mixed | The Independent

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Brands divided on influencers: HUL, Myntra scale creator push; Amul stays old school - The Economic Times

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