The End of the Sustainability Premium for Consumers

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https://observer.com/2026/06/end-of-the-sustainability-premium/

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The End of the Sustainability Premium for Consumers | Observer

IMD Business School’s Goutam Challagalla and Frédéric Dalsace challenge a persistent business assumption: that consumers will pay a premium for sustainability. They argue that successful companies …

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The End of the Sustainability Premium for Consumers | Observer

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