We thought users needed a robo advisor. We were wrong. - LogRocket Blog

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https://blog.logrocket.com/ux-design/our-robo-advisor-lesson-skipping-ux-research/

We thought users needed a robo advisor. We were wrong. - LogRocket Blog

We spent four months building a robo advisor users barely touched. Here’s what the failure taught us about assumptions, UX research, and validation.