Coke on its rebrand accidentally nailing Gen Z's 'fridge cigarette' joke: 'building on on the things people already know and love'

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Coke on its rebrand accidentally nailing Gen Z's 'fridge cigarette' joke: 'building on on the things people already know and love' | Fortune

What began as a font refresh quickly became the latest chapter in the internet's long-running "fridge cigarette" joke.