David Ellison Is Promising Theater Owners Contractual Guarantees for Paramount-Warner Bros. 30-Film Annual Slate. But What if Moviegoers Don’t Care?

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https://variety.com/2026/film/news/david-ellison-theater-owners-guarantee-30-movies-paramount-warner-bros-merger-1236830791/

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David Ellison Is Promising Theater Owners Contractual Guarantees for Paramount-Warner Bros. 30-Film Annual Slate. But What if Moviegoers Don’t Care?

David Ellison is promising Paramount-Warner Bros. will grant theater owners legally enforceable contracts to release 30 movies per year. But more films won't guarantee higher box office results.

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David Ellison Is Promising Theater Owners Contractual Guarantees for Paramount-Warner Bros. 30-Film Annual Slate. But What if Moviegoers Don’t Care?