9 in 10 Indians research festive purchases online, but 70% buy on impulse: Google study

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9 in 10 Indians research festive purchases online, but 70% buy on impulse: Google study - The Times of India

A Google-commissioned Ipsos consumer study has found that Indian festive shoppers are operating at two very different speeds. According to it, 9 in 10 consumers conduct extensive online research before buying—discovering new brands, comparing prices, and checking reviews.

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9 in 10 Indians research festive purchases online, but 70% buy on impulse: Google study - The Times of India

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