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For Neemrana Hotels CEO Sonavi Kaicker, luxury is no longer simply about opulent interiors or round-the-clock service. In this interview, she explains why simplicity, authenticity, cultural immersion and reconnecting with oneself are becoming central to the hospitality experience. Kaicker discusses Neemrana's approach to restoring heritage properties, reinvesting in infrastructure and improving accessibility while preserving their character. She also reveals why the hotel group was hesitant to introduce Wi-Fi, arguing that stepping away from screens and everyday routines can be part of a truly rejuvenating holiday.