Reebok returns to Indian football with NorthEast United FC partnership - The Economic Times
Reebok has returned to competitive football sponsorship in India. The brand unveiled NorthEast United FC's new-season jersey in Mumbai. This partnership aims to strengthen Reebok's connection with younger consumers. The club represents all eight states of Northeast India and its football culture. The tie-up signifies Reebok's renewed push into the Indian sportswear market.