Curious how much paid Ghost publications lose to failed payments — offering to check for free - Marketing & promotion - Ghost Forum
Hi all, I’m Harsh, a software engineer in London. I’ve been digging into involuntary churn lately, members you lose not because they cancelled, but because a card expired or a charge bounced and Stripe’s default emails didn’t fix it. For subscription businesses generally it’s a surprisingly big number (often 20-40% of all churn), but I can’t find any data on Ghost publications specifically. So I’m trying to get some. The offer: I’ll audit your last 12 months of failed payments for free and sen...