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Mass brands give liquor companies a hangover - The Economic Times

"It is difficult to pinpoint the reasons for the slowdown, even in states such as Uttar Pradesh which had recorded strong growth earlier," said Amar Sinha, managing director of Allied Blenders and Distillers (ABD), maker of Officer's Choice whisky. There are "no clear factors explaining the weakness," he said.

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https://economictimes.indiatimes.com/industry/cons-products/liquor/united-spirits-mass-market-liquor-sales-slump-as-inflation-squeezes-lower-income-consumers-premiumisation-takes-centre-stage/articleshow/135376136.cms

United Spirits' mass-market liquor sales slump as inflation squeezes lower-income consumers, premiumisation takes centre stage - The Economic Times

https://economictimes.indiatimes.com/industry/cons-products/liquor/united-spirits-mass-market-liquor-sales-slump-as-inflation-squeezes-lower-income-consumers-premiumisation-takes-centre-stage/articleshow/135376136.cms