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Price shock trumps festive cheer as India smartphone shipments hit decade low - The Economic Times

India's smartphone market faced a 26% decline in shipments in Q3 2026 compared to the previous year. Factors like rising prices and cautious consumer spending reduced replacement demand for smartphones. Samsung regained the top market position, shipping 6.7 million units with a strong premium portfolio. Apple also entered the top five, driven by demand for the iPhone 17 and iPhone 16 models.

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https://economictimes.indiatimes.com/industry/cons-products/electronics/indias-smartphone-shipments-slip-26-pc-to-decade-low-in-q3-samsung-regains-top-spot-report/articleshow/135051635.cms

India's smartphone shipments slip 26 pc to decade-low in Q3, Samsung regains top spot: Report - The Economic Times

https://economictimes.indiatimes.com/industry/cons-products/electronics/indias-smartphone-shipments-slip-26-pc-to-decade-low-in-q3-samsung-regains-top-spot-report/articleshow/135051635.cms
https://timesofindia.indiatimes.com/technology/tech-news/indias-smartphone-shipments-fall-26-to-a-decade-low-third-quarter-level-despite-festive-season-samsung-regains-top-spot-powered-by-flagship-phones-report/articleshow/135047088.cms

India’s smartphone shipments fall 26% to a decade-low third-quarter level despite festive season; Samsung regains top spot, powered by flagship phones: Report - The Times of India

https://timesofindia.indiatimes.com/technology/tech-news/indias-smartphone-shipments-fall-26-to-a-decade-low-third-quarter-level-despite-festive-season-samsung-regains-top-spot-powered-by-flagship-phones-report/articleshow/135047088.cms
https://www.theverge.com/gadgets/1009588/global-smartphone-sales-just-hit-a-14-year-low

Global smartphone sales just hit a 14-year low. | The Verge

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Apple India in sweet spot as FY26 revenue crosses Rs 1 lakh crore, profit soars - The Economic Times

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Festive cheer shifts beyond metros as consumer brands bet big on small-town India - The Economic Times

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