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Marathon Activations: 3 Tips for Tapping into Running Culture
Running culture continues to explode, and brands are upping the ante on marathon activations and sponsorship strategies.
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I'm running the NYC marathon along with four of my BI colleagues. These are our best tips.
https://www.businessinsider.com/bi-today-sunday-newsletter-nyc-marathon-runners-spectators-tips-2026-10
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https://www.brisbanetimes.com.au/sport/athletics/think-running-a-marathon-is-hard-try-doing-it-on-three-kilogram-stilts-20261009-p613k1.html?ref=rss&utm_medium=rss&utm_source=rss_sport
Melbourne Marathon 2026: Santiago Vergara attempts to break the world record for running a full marathon on stilts
https://www.theage.com.au/sport/athletics/think-running-a-marathon-is-hard-try-doing-it-on-three-kilogram-stilts-20261009-p613k1.html?ref=rss&utm_medium=rss&utm_source=rss_sport