The next thing Adidas wants to make bespoke is the foam itself - The Times of India
Running-shoe foam has changed a great deal over the past decade, but it is still made in moulds, and a moulded midsole behaves the same way for every runner who wears that size. Adidas has been 3D-printing midsoles for close to a decade to get around that, though it has printed them from resin rather than foam.