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Elon Musk has escalated an ongoing public feud with pop star Billie Eilish, using his artificial intelligence (AI) platform Grok to target the musician over her public critiques of capitalism, billionaires and historical land ownership. The situation unfolded after Eilish shared a promotional behind-the-scenes video on social media platform X (formerly Twitter) to introduce her latest perfume release, writing, “Behind the scenes of Eilish Intense, Billie's new fragrance, available now.”