The Visitor is for Keeps: Engaging Audiences with the Nurturing Model

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https://www.aam-us.org/2026/06/28/the-visitor-is-for-keeps/

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The Visitor is for Keeps: Engaging Audiences with the Nurturing Model – American Alliance of Museums

Does admission pricing limit access to museums? At the Harvard Art Museums, we stress-tested this question by launching free admission in 2023. The beautiful entrance piazza transformed into the bu…

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The Visitor is for Keeps: Engaging Audiences with the Nurturing Model – American Alliance of Museums