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Popcorn buckets - some at $70 - become new cash cow for movie theaters | The Independent

What began as a novel way to hold popcorn became a booming business with containers as creative as the movies they mimic

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Collectable popcorn buckets are big business for movie theaters
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Collectable popcorn buckets are big business for movie theaters

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https://economictimes.indiatimes.com/us/news/psychology-of-pop-corn-in-movie-theaters-why-chewing-popcorn-during-commercials-could-make-you-a-tougher-customer/articleshow/132551092.cms

Psychology explains why people eating popcorn at movie theaters may be less likely to buy new brands - The Economic Times

https://economictimes.indiatimes.com/us/news/psychology-of-pop-corn-in-movie-theaters-why-chewing-popcorn-during-commercials-could-make-you-a-tougher-customer/articleshow/132551092.cms