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From the Manufacturer In silver, black, pink, or light blue, the DSC-W55 is a stand-out choice for style-conscious start-out or step-up camera customers who appreciate real value and advanced technology. 7.2 MP imaging, Carl Zeiss 3x optical zoom lens and high sensitivity combine to capture clear, high-detail images even in low light--and with up to 380-shot2 Stamina battery power, 56 MB internal memory capacity and large 2.5-inch LCD screen, the DSC-W55 is ideal for family memories at home or on the road.7.2-Megapixel Super HAD CCD More megapixels give you more detail and definition when you make big prints or crop in tight on your subject. The advanced Sony Super HAD (Hole Accumulated Diode) CCD design allows more light to pass to each pixel, increasing sensitivity and reducing noise.Carl Zeiss 3x Optical Zoom Lens Design A top-quality Carl Zeiss 3x optical zoom lens design helps the DSC-W55 bring distant subjects closer and lets you frame shots quickly for better composition--a real advantage for family sports, outdoor fun and travel photos.Large 2.5-Inch LCD Screen The DSC-W55 provides a large, bright LCD screen for composing shots, checking results, sharing your photos on location and reading camera setup menus even in full sunlight.High Sensitivity Mode With high sensitivity of ISO 1000, the DSC-W55 gives you better shots in low light so you can shoot without flash to preserve the mood--great for birthday parties, indoor gatherings and candid portraits.Clear RAW Noise Reduction The original Sony Clear RAW NR (Noise Reduction) image processing technology helps suppress color noise that can accompany high-sensitivity shooting.56MB Internal Memory The DSC-W55 allows you to capture a large number of images without a flash memory card, so it's great for traveling or for quick candid snapshots.Memory Stick Duo Media Convenience The DSC-W55 also has a built-in slot for optional Memory Stick Duo or Memory Stick PRO Duo media--the compact, high-capacity storage media that make it easily to upload photos to your computer or make lab-quality prints at home on your SonyPicture Station digital printer (sold separately).Function Guide Text/Icon Display An on-screen Function Guide text/icon display makes it easy to learn the camera functions that give you greater creative freedom to adjust photo settings.Versatile Color Modes The DSC-W55 gives you greater creative freedom to adjust color mode for the creative results you want--with Natural setting for subtle colors, Rich setting for more intense colors, in addition to Monochrome and Sepia color settings.Convenient Photo Modes To adjust quickly for specific shooting situations, the DSC-W55 lets you choose from several convenient photo modes: Auto, P-Auto, and Scene Selections for Twilight, Twilight Portrait, Landscape, High Sensitivity, Soft Snap, Snow, and Beach environments.14x Smart Zoom Feature The Sony Smart Zoom feature intelligently crops into the central portion of interest in your photo, avoiding the image degradation of other digital zooms.MPEG Movie VX Fine Mode The DSC-W55 can capture VGA (640 x 480) audio/video clips at high frame rate (up to 30 frames per second4), with length limited only by the capacity of your media.Stamina Battery Power Sony lets you capture up to 380 shots2 with a fully charged NP-BG1 Lithium Ion battery--enough shooting capacity to cover a long weekend or a whole vacation.Burst Mode You can fire off four shots automatically at 7.2 MP mode or up to 64 shots at VGA standard mode--a great way to capture a child's first steps or a pet's best tricks.Picture Motion Browser Software Supplied software makes it easier to upload, organize and search photos on your PC--and provides a convenient map view function to sort photos by location and display their origin on a world map by using an optional GPS unit.What's in the box Sony Cybershot DSCW55 digital camera, NP-BG1 rechargeable battery, BC-CSG battery charger, AV and USB multi-connector cables, wrist strap, software CD-ROM (Note: No Memory Stick DUO media or adaptors are included.) 7.2-megapixel CCD captures enough detail for photo-quality 14 x 19-inch prints 2.5-inch LCD display; 3x optical zoom High-sensitivity shooting mode increases ISO to maximum of 1000 Capture MPEG VX video with audio Stores images on Memory Stick DUO or MS Pro DUO memory cards (56 MB internal memory included) UPC 027242705135 ASIN B000M4J2LM Zoom Optical, Digital Brand Sony Color Silver Autofocus Yes Bit Depth 8 Bit Lens Type Zoom Focus Mode Automatic AF (AF-A) Focus Type Auto Focus Model Name Sony DSCW55 Movie Mode Yes Self Timer 10 Seconds Viewfinder Optical Camera Lens Carl Zeiss 3x optical zoom lens (38-114mm), good low light performance, no image stabilization. File Format RAW Flash Modes Automatic Form Factor Compact Item Weight 0.32 Pounds Screen Size 2.5 Inches Sensor Type CCD Skill Level Professional Write Speed 1-2 MB/s Aspect Ratio 4:3 Camera Flash Built-In Digital Zoom 2 x DigitalStill Yes Display Type LCD Manufacturer Sony Model Number DSCW55 Model Series DSCW Night vision No Optical Zoom 3 x BuiltIn Media Battery, Battery Charger, Wrist Strap Series Number 55 Aperture modes Yes Focus Features Multi-point 5 area (selectable) Shooting Modes Automatic, Easy, Landscape, Movie, Portrait, Sports Dots Per Screen 115000 Remote Included No Special Feature Travel Total USB Ports 1 Autofocus Points 5 Exposure Control Program (P), Aperture Priority (Av or A), Shutter Priority (Tv or S), Manual (M), Automatic (Auto) Flash Sync Speed 1/200 Has Color Screen Yes Maximum Aperture 2.8 Millimeters Metering Methods Evaluative Video Resolution 480p Flash Memory Type Memory Stick Duo / Pro Duo, Internal Lens Construction Zoom Refractive Photo Sensor Size 1/2.5-inch Compatible Devices Sony E Hardware Interface Memory Stick Duo Image Capture Type Stills & Video JPEG Quality Level Fine Maximum Image Size 19.2 Inches Real Angle Of View 33.6 Degrees Continuous Shooting 1.1 ExternalMemory Size 2 GB Image stabilization Digital, Optical Wireless Technology Yes Compatible Mountings Sony E Expanded ISO Maximum 1000 Expanded ISO Minimum 100 Maximum Focal Length 114 Millimeters Minimum Focal Length 38 Millimeters Video Capture Format MPEG VX Age Range Description Kid Auto Focus Technology Contrast Detection, Live View, Multi-area, Selective single-point, Single Maximum Shutter Speed 1/2000 Seconds Minimum Shutter Speed 1 seconds Total Video Out Ports 2 Are Batteries Included No Memory Slots Available 1 Total Still Resolution 7.2 MP White Balance Settings Flash torch Connectivity Technology USB Memory Storage Capacity 56 MB Photo Sensor Resolution 7.2 MP Digital Scene Transition zoom Manufacturer Part Number DSCW55 Display Resolution Maximum 115,000 Effective Still Resolution 7.2 MP Flash Memory Installed Size 56 MB Compatible Flash Memory Type Memory Stick Duo, SD Flash Memory Bus Interface Type Proprietary Global Trade Identification Number 00027242705135 Flash Memory Supported Size Maximum 2 GB