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How Roger Federer pulled On into tennis and why the brand is repeating play with Kylian Mbappe | Mint
Roger Federer helped running brand On enter tennis in 2019 as an investor and product partner, then wore its first match shoe. The company has used a similar cash-and-equity playbook with Kylian Mbappe after his Nike exit, hoping he can open football the way Federer opened tennis.
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Mbappe swaps Nike for On as Swiss brand plots entry into football | Daily Sabah
https://www.dailysabah.com/sports/football/mbappe-swaps-nike-for-on-as-swiss-brand-plots-entry-into-football
Kylian Mbappe ditches Nike for Roger Federer's sportswear brand: Real Madrid star signs with Swiss firm On - after Thierry Henry convinced him to jump ship while operating in secret role | Daily Mail ...
https://www.dailymail.com/sport/football/article-16142027/Kylian-Mbappe-ditches-Nike-Roger-Federers-sportswear-brand-Theirry-Henry.html
Kylian Mbappe Joins On: Impact on Nike, Sportswear Market, and Football Boots - Rediff Sports
https://www.rediff.com/sports/report/kylian-mbappe-joins-on-impact-on-nike-sportswear-market-and-football-boots/20260919.htm